When clients are looking for strategic marketing services, one of the first things we recommend doing is a marketing audit.

Essentially, a marketing audit is an in-depth review of your marketing plan. This includes your goals and objectives, your current marketing efforts, results and a competitor analysis.

As a business owner using social media for marketing purposes, you’ll need to know how to track the important social media metrics and focus less on metrics that don’t necessarily contribute to your bottom line. It’s true. What is an important social media metric to you may not be the same for an opposing company with different goals. However, we truly believe that there is a solid base of important social media metrics that should be essential to your digital strategy.

Starting out with advertising on Facebook and Instagram can be a bit overwhelming if you’re not sure where to start… but not to worry, we’re here to help! We’ve put together the top do’s and don’ts of Facebook advertising, designed to help you make the most out of your ads. As a business owner looking to get some brand awareness, an increase in sales, or maybe some leads, you’ll definitely want to look into using social media advertising to your business’ advantage.

Social media advertising is now imperative for a business to make an impression on today's market. Here’s why you should be using Facebook and Instagram advertising for your business.

As experienced digital marketers in the Niagara region, we see how much of a positive impact social media can make on a business especially when it’s used to its full potential.

You’ve started using social media for your business and are ready to take it to the next level. Congratulations! Strategically advertising on Facebook and Instagram is one of the best ways to directly target your desired audience. Because of the incredible potential, you want to make sure you are using the right Facebook advertising objective for your campaign.