We’re a women-led creative agency bringing life and personality to inspiring brands.


Est. 2017


Lemon Collective Marketing Inc. is a branding, website, content and design agency based in the Niagara Region, working with clients of all sizes across North America to build strong brands, craft thoughtful marketing strategies and design content and websites that tell a story.

After life handed them a series of lemons, Jaclyn and Julie co-founded Lemon Collective Marketing Inc.. Together, they have grown what was once a small-scale company working out of local coffee shops to a consistently growing creative agency working with businesses and not-for-profit organizations in Niagara and across North America.

Jaclyn McPherson Fruci (she/her)

Having always had an eye for design, Jaclyn has enjoyed combining her passion for the creative arts with her knowledge of marketing and communications since co-founding the creative agency, Lemon Collective.

Jaclyn has worked hard to empower and promote other female-entrepreneurs and creatives through her work with the agency and as co-chair of HIVE Niagara – a new Niagara-based women’s entrepreneurship group. 

Between running a business and balancing life as a new mom, Jaclyn can be found getting creative with art projects, finding the most scenic hiking trails, accomplishing her reading goals, and searching for the best pizza in Niagara.

Julie Mercier (she/her)

After receiving a Diploma in Business and a B.A in Labour Studies, Julie realized that she was most fulfilled when flexing her creative muscles and thus, made a career detour into the marketing and design industry. Since that shift, she has gone from agency-life to entrepreneur when launching Lemon Collective with Jaclyn and hasn’t looked back.

Julie is a passionate volunteer, community advocate, and founding member and co-chair of HIVE Niagara – a Niagara-based women’s entrepreneurship group. Julie is committed to enriching the community by empowering and supporting fellow women-identifying entrepreneurs.

When she’s not deep in Adobe Creative Suite, you can find Julie hanging out with her pets, managing her dog’s Instagram, eating and drinking some of the best Niagara has to offer, and curating the perfect “girl dinner”.

Let’s work together.

Browse our free resources