When clients are looking for strategic marketing services, one of the first things we recommend doing is a marketing audit.
Essentially, a marketing audit is an in-depth review of your marketing plan. This includes your goals and objectives, your current marketing efforts, results and a competitor analysis.
If you haven’t already incorporated content curation into your digital marketing strategy, now is the time to start! What is content curation, you ask? Well, if you’re personally active on social media you’re likely curating content all the time by sharing news articles on Facebook and Twitter or re-sharing a photo on Instagram.
As a business owner using social media for marketing purposes, you’ll need to know how to track the important social media metrics and focus less on metrics that don’t necessarily contribute to your bottom line. It’s true. What is an important social media metric to you may not be the same for an opposing company with different goals. However, we truly believe that there is a solid base of important social media metrics that should be essential to your digital strategy.
Starting out with advertising on Facebook and Instagram can be a bit overwhelming if you’re not sure where to start… but not to worry, we’re here to help! We’ve put together the top do’s and don’ts of Facebook advertising, designed to help you make the most out of your ads. As a business owner looking to get some brand awareness, an increase in sales, or maybe some leads, you’ll definitely want to look into using social media advertising to your business’ advantage.
Social media advertising is now imperative for a business to make an impression on today's market. Here’s why you should be using Facebook and Instagram advertising for your business.
As experienced digital marketers in the Niagara region, we see how much of a positive impact social media can make on a business especially when it’s used to its full potential.
So you’ve decided to hire a social media marketing agency to help reach your business goals, congratulations! While this is an exciting step for your business, knowing just how to choose the right social media marketing agency may seem overwhelming.
If you’re looking to maximize your business’ success through social media management and advertising, you’ll definitely want to hire an experienced social media manager. We’ve covered why social media is now imperative for your business, now it’s time to discuss why hiring a professional is the cherry on top.
You’ve started using social media for your business and are ready to take it to the next level. Congratulations! Strategically advertising on Facebook and Instagram is one of the best ways to directly target your desired audience. Because of the incredible potential, you want to make sure you are using the right Facebook advertising objective for your campaign.
It’s no longer a secret. Social media for small business is an essential part of growing your small to medium business. However, just because we know that social media for your business is important, doesn’t mean that everyone knows why marketing on social media is so important.