If you haven’t already incorporated content curation into your digital marketing strategy, now is the time to start!
What is content curation, you ask? Well, if you’re personally active on social media you’re likely curating content all the time by sharing news articles on Facebook and Twitter or re-sharing a photo on Instagram.
Content curation is essentially sharing other content from the internet on your own social media channels. Hubspot defines content curation as consisting of “finding material relevant to your audience from a variety of sources, and sharing it strategically through your communication channels.”
Now that you’re more familiar with content curation, you’re probably wondering why it’s important for your business on social media. Don’t worry, we’re here to tell you why you should be curating content and provide you with tips for content curation for your business.
Why You Should Curate Content on Social Media
We could chat with you for hours on why curating content on social media is important for your business, but we’ve narrowed down the reasons we believe to be most beneficial.
Online Networking Opportunities
Curating online content on your social media channels helps you build connections with other thought leaders, businesses and even potential clients or customers. (Don’t forget to tag your sources!)
Incorporates Alternative Voices
Content that’s been curated has most likely been generated by someone outside of your business/social media team. This is great for bringing in an outside voice or perspective to your messaging, switching things up for your audience (in a relevant way) and helping to fit your brand into the industry as a whole.
Lightens Your Content Creation Load
Ok, so creating content is super fun for us. However, sometimes the load becomes too overwhelming and you need a little assistance. Curating content is one of the easiest ways to alleviate the pressure to create, while still producing relevant content for your audience.
Builds Brand Awareness
At the end of the day, brand awareness will always be largely important in your social media marketing strategy. By curating content, your source’s audience has a higher chance of becoming familiar with your brand, viewing your social media feeds and potentially becoming a follower.
It’s not all about “me, me, me!”
This one is pretty self explanatory. Your social media feed can still be all about you, without being in your audiences face about it. Content curation is a clear way to break up the content in your feed and provide a welcomed outside voice to your audience.
Content curation tips
Hopefully by this point, we’ve convinced you to start curating content for your social media. Before we send you off to start curating your little hearts out, here are a few tips to keep you on the right track.
Add your own commentary
When we say that you should be curating content, we don’t mean a simple copy and paste situation. Your audience is following you specifically for a reason. So, give them what they came for! Tell your audience why you’re sharing this particular content and why it’s relevant to you and them. Or even better, encourage conversation.
Credit your source
ALWAYS credit the source you’re sharing content from. For real. If you only take one key tip away from this article, this should be the one. As a bonus, this opens the doors for online networking opportunities and exposes your brand to a wider audience.
Use available tools to search for content
Don’t make curating content harder than it needs to be. There are numerous online tools for curating content available right at your fingertips, such as Feedly, Storify, Buzzsumo, Curata and Pocket.
Include a variety of content types
When thinking of content curation, many people assume this only applies to online articles which is simply not the case. We recommend utilizing a wide range of content like videos, podcasts, images and infographics. The possibilities are endless!
Use a trustworthy source
Don’t forget to research where your content is coming from. Your source should be widely trusted and respected and should only be sourced if you’re willing to be associated with them or their organization.
Provide relevance and value to your audience
We’ve said it before and we’ll say it again. Your audience is following you for a reason! This is why you should always be thinking of your audience first and ensuring that the content you’re sourcing is relevant and provides value to your followers. In fact, this advice should be used for everything your brand posts on social media!
If you still need to be convinced about curating content or are simply looking for more tips on your social media marketing strategy, don’t be afraid to get in touch with us!