How To Choose The Right Social Media Marketing Agency For Your Business
So you’ve decided to hire a social media marketing agency to help reach your business goals, congratulations! While this is an exciting step for your business, knowing just how to choose the right social media marketing agency may seem overwhelming.
Don’t worry! We’ve compiled a quick list of questions to ask yourself while shopping for the right social media marketing agency.
5 Questions: How to Choose The Right Social Media Marketing Agency
The limits are almost endless in terms of questions you can ask yourself when choosing the right social media marketing agency. However, you can make it much easier on yourself by sticking to a few of the most important questions.
Do they care about your business goals?
In my opinion, this is the most important question that you should be considering when determining how to choose the right social media marketing agency for your business.
Your goals should be the goals of your digital agency, and believe it or not, sometimes that’s not the case.
Before creating a social media marketing strategy, your digital agency should be very knowledgeable about the goals of your business. Each client is unique in their own way and thus, every strategy will be different.
If your agency cares about your business goals, you can rest easy at night knowing that your goals are at the core of their social media marketing strategy.
Are they asking important questions?
This point is much like the one mentioned above. While you want to ensure that your potential social media marketing agency asks about your goals, there are many other important questions that they should be asking you.
If questions aren’t being asked, red flags should be raised. A proper digital strategy can’t be made uniquely for your business without knowing as much information as possible.
The more questions your digital agency asks about your business, the higher likelihood that their digital strategy will be uniquely catered specifically to you (as it should be!).
What metrics do they care about?
Another one of my favourite questions to ask yourself when deciding how to choose the right social media marketing agency for your business, is what metrics they care about.
Sure, vanity metrics like post and page likes are great, but what are they really doing for your bottom line?
Stick with a social media marketing agency that cares about metrics like website traffic, lead generation, product inquiries, etc.
Of course, your important metrics will vary depending on your specific business. However, be on guard for agencies that care more about vanity metrics than metrics that will improve your business.
Do they outsource their work?
This is a tricky one, because agencies who outsource some of their work to third parties don’t always have a lower quality of work.
Having said that, I would take extra caution when choosing the right social media marketing agency if you know they outsource their work. This can potentially lead to communication difficulties and content that doesn’t meet your quality expectations.
I will stress, however, that this shouldn’t be your only determining factor when choosing the right social media marketing agency for your business.
How is their presence on social media?
Lastly, it is important to check out your potential social media marketing agency on their social media accounts!
If you are trusting a digital agency with your social media, you can easily judge if they’re right for the job by doing a quick browse through their social media profiles. If their social media accounts aren’t up to your standards, then there’s a good chance that you aren’t going to like the way they manage your social media.
We’d love to chat, let’s get in touch!
At Lemon Collective, we take pride in having a small in house team that strives for transparency and creating a unique social media marketing strategy that is designed with your business goals in mind.
Get in touch with us today to chat about your goals and how our team can help you!