Cellphone with Facebook on the screen beside a laptop keyboard.

It’s no longer a secret. Social media for small business is an essential part of growing your small to medium business.

However, just because we know that social media for your business is important, doesn’t mean that everyone knows why marketing on social media is so important.


Why You Need Social Media For Small Business

Whether you’re still on the fence about dipping your toes into social media marketing, or you’re a true believer, here are a few reasons to explain to you why social media for small business is something you shouldn’t miss out on!

1. Brand Recognition

Your audience is on social media. This means that you need to be there too! The visibility that you have the opportunity of gaining through social media is priceless (unless you’re advertising, of course).

We live in a world where everything is accessible online, which is why your small to medium business needs to be present on social media and all relevant information should be easily accessible.

The average consumer mentions brands 90 times/week with family, friends and co-workers. If you’re not part of the conversation on social media, your brand may go unnoticed.


2. Learn More About Your Consumers

This is a big one! While being present on social media is immensely important for your small to medium sized business, social media also allows you to gain a better understanding of your target audience.

Social media allows you to research your target audience in the most personal way. With social media, you have the resources to connect with your customers and learn what they like, how they talk, what they respond best to, etc. The opportunities are endless!

3. Enhance Your Customer Service

More often than not, people are going to have questions. These folks are going to want to speak with someone.

Being available to your customers on social media does not go unnoticed. 67% of consumers have used a company’s social media channel for customer service. It’s a resource that’s clearly in demand and your customers will appreciate it.

If you’re considering a customer service strategy for your business on social media, I highly recommend checking out this blog from Buffer on how to do social media customer service the right way!


4. Hyper Targeted Advertising For Any Budget

Advertising on social media, is the most important benefit of utilizing social media for small and medium businesses.

Using paid social media advertising, you have the opportunity to reach an enormous audience, with a low budget. Facebook allows you to spend a minimum of $5.00 per day, per advertising campaign, and will still reach a large portion of your target audience.

Unfortunately, your followers will typically see less than 20% of the content that you post. With paid social media advertising, you can change that!

Additionally, the level of advanced targeting that you have when using paid social media advertising is like no other. This allows you to strategically hyper-target the audience that YOU want to receive your message!

For example, with paid social media advertising, you can narrow down audience locations, ages, genders, interests, job titles, purchase behaviours, and so much more. You can also create very specific “custom” audiences including your email mailing lists, people who have engaged with your previous posts, etc.



Thinking about using social media marketing for your small or medium business but need a little help? Contact us today for a quote and let’s get started!

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